Toyota
For this project I was given a brand new Toyota Tundra for a month and asked to capture it in various situations to show that it can #buildanything. I decided to depict the building of a marriage, a new home and relationships. We also took it on a roadtrip to South Austin and camped for a weekend. You can see the video recap below. This was all shot on iPhone.
Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.