2017 Buick LaCrosse
I had the honor to work with Buick for an on-location photoshoot in and around Portland, Oregon to reveal the all-new 2017 Buick LaCrosse. I worked closely with their agency to plan a 2-day photography session in August 2016. They wanted to depict the aspirational quality of the car as The New Face of Buick and the story of what someone would do if they took the LaCrosse out for a 24-hour test drive. These photos were primarily used for digital and social campaigns for the new car. I also provided social media coverage on @technopaul with 1 post and Instagram Stories live during the shoot. Big thanks to my friend Christian for modeling for this project! This is by far one of my favorite projects to ever work on!
Here's what the digital agency managing this project had to say about its outcome.
“I had the pleasure of working with @TechnoPaul on a content creation and social influencer program for the 2017 Buick LaCrosse. Right off the bat, Paul was up for the challenge of 10+ locations in Portland, OR on a two-day shoot and did so with a smile. He was confident in his shots, flexible with client priorities and restrictions, and produced compelling content. Considering Buick was the first car brand in Paul’s roster, he excelled expectations of getting great vehicle shots, but also captured preferred angles and the brand aesthetic with ease. Do yourself a favor, and hire Paul for your next project”
Shoot Details
- 26 hours of shooting
- 11 locations
- 1600 images
- 4 on-site staff
- 1 model
- 20 final images
Gear Setup
- Canon EOS 5Ds
- Canon 24-70mm II
- Canon 17-35mm
- Sigma 35mm art
Shooting with the 5Ds for this project was a dream. Most if not all of the deliverable images were lightly touched up and adjusted for color.
DELIVERABLES
Instagram Post:
- Impressions: 9,276 Accounts
- Reach: 7,494 Specific Accounts
Instagram Story - August 21-22, 2016
- Total Views: About 25,000
Photography Gallery
All images edited in Adobe Lightroom and Photoshop with minimal adjustments.
Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.