Tuft & Needle

Tuft & Needle

I had the privilege to work with my friends over at Tuft & Needle to show my Instagram Community how I #wakeupbetter. I heard a lot about this bed before working with them, and it's all it's cracked up to be. I decided to show a few scenes to depict this idea. First the unpacking and arriving of the box and then how I end up working from bed most mornings because of how good the bed is. 

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Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.