Lexdray

I was able to work with a rad brand started by a guy named Alex Drayer called Lexdray. It's a company that creates super functional and high fashion bags and cases. They wanted something that was a bit more gritty and city like. So I took to the streets and got these few moments.

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Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.