Away

As someone who travels a lot, I was so stoked to work with Away Luggage on a project for my recent international travels. I wanted to depict the bags style and it build quality by showing it in multiple environments. From Sydney, Australia to the deserts of Israel this bag has held up well! For this project I delivered a few photos to the brand, post one on my feed and share a story tagging the brand during my travel.

Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.